A Norwegian 7-Eleven store drew attention to the rise in a sexually transmitted disease when it developed its “Welcome to Norway! The Land of Chlamydia” campaign.
message warns the country’s citizens and tourists about the use of
condoms to protect oneself from the spread of STDs. The posters and
TV ad depict a young Norwegian couple in front of the amazing fjords
and mountains the country is well-known for. The ad is also seen at
Oslo Central Station.
to Stein Ove Rolland of Visit Norway said the advertisement is not a
good thing for the country, as it makes people think Norwegians are
lewd and sex-crazy. However, NGO said more than 26,000 chlamydia
cases were diagnosed in 2016 because locals are not using condoms
when having sex.
7-Eleven stands by its ads, which it claims it’s using to boost
awareness and get conversations going.
to 7-Eleven’s ads, Norway health officials released information
of Public Health Director Hilde Klovstad said chlamydia is one STD
that doesn’t show symptoms.
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Governments throughout the world have implemented programs and initiatives to raise STD awareness and offer funding for new drugs to treat the multitude of sexually transmitted diseases being spread. These initiatives are designed to encourage drug companies to develop potent STD drugs.