The message warns the country’s citizens and tourists about the use of condoms to protect oneself from the spread of STDs. The posters and TV ad depict a young Norwegian couple in front of the amazing fjords and mountains the country is well-known for. The ad is also seen at Oslo Central Station.
According to Stein Ove Rolland of Visit Norway said the advertisement is not a good thing for the country, as it makes people think Norwegians are lewd and sex-crazy. However, NGO said more than 26,000 chlamydia cases were diagnosed in 2016 because locals are not using condoms when having sex.
However, 7-Eleven stands by its ads, which it claims it’s using to boost awareness and get conversations going.
Due to 7-Eleven’s ads, Norway health officials released information from 2017:
Department of Public Health Director Hilde Klovstad said chlamydia is one STD that doesn’t show symptoms.